How to use Pinterest for Mortgage Marketing

Anyone who reads Mortgage Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Mortgage Marketing.

Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate and Mortgage Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Mortgage Marketing professionals alike.

A recent blog post on the Single Property Sites Real Estate Marketing Blog discussed some great ways on how Real Estate Agents can use Pinterest in their marketing strategy. Loan Officers and other Mortgage Marketing professionals can effectively use it too!

If you are unfamiliar with how Pinterest works, take a look at their website to familiarize yourself with how people around the world are using it to showcase their favorite things.

A few simple ways Loan Officers can boost their Mortgage Marketing on Pinterest:

1) Pin photos of homes that have been sold by the Agents you work with.

2) Write blog posts on news affecting your target area, or about recent customers you have helped. Include relevant pictures in your blog post and “pin” them to Pinterest. The pins always keep their source URL, which will direct people back to your blog when people click them.

3) You don’t have to be “all business, all the time”. Feel free to incorporate pin boards in your Pinterest profile that give potential customers a look into your personality. Not only will this make you more approachable in their eyes, but it can also spark conversations which may potentially turn into leads down the road. Pinning great content is a fantastic way to get “re-pinned” which will drive people back to your original profile.

Stay tuned for future updates on more simple ways you can use Pinterest for Mortgage Marketing.

How have YOU used Pinterest in your Mortgage Marketing strategy?