How to Use Mortgage Infographics to Attract Leads + Examples

Many loan officers struggle to catch the attention of online leads. But few have tried one of the internet’s best kept secrets- infographics. 

Infographics are images that present readers with easy-to-digest knowledge that they can refer to quickly to learn from or make decisions.

These images are fantastic at capturing leads’ attention, driving up SEO, and promoting viral sharing of an agent’s brand. 

The best part is that loan officers can make mortgage infographics easily, for free, online. We have created the ultimate guide to making mortgage infographics from start to finish.

Mortgage Infographics are Great Because They Are:

Fast and Free

Create beautiful, fast, and free real estate infographics online using sites like:

• Canva.com
• Spark.Adobe.com 
• Pictochart.com 
• Visme.com 

Attract Attention

• 41.5% of marketers say that graphics like infographics are the most valuable (Venngage)
• 40% of marketers say that infographics drive the most engagement of any form of online content (Venngage)
• Three days after viewing, people remember 65% of what they saw on an infographic versus only 10% of what they read. (J. Medina)

Have Viral Sharing

• Tweets with images receive 150% more retweets than tweets without images. (HubSpot)
• Infographics are liked and shared on social media 3x more than other any other type of content. (NN Group)

An SEO Goldmine

• Infographics boost web traffic by 12% (Demand Gen Report)

How to Make Mortgage Infographics

All of this may all sound great, but you may be wondering: 

1. What would I even make my infographics about? 
2. Where can I make infographics for free? 
3. How much time will it take?
4. And, how can I get leads from infographics? 

We put together a loan officer’s guide for using infographics, that answers all of these questions and more:

1. Pick a Topic

There are two ways to choose a topic:

1. Use free tools to choose a topic specific to your market.
2. Look at mortgage infographics that others have created.

Both options are covered, below.

Use Free Tools to Choose a Topic for Your Market

Free tools like Google Keyword Planner, Keywords Everywhere, Google Correlate, Wordtracker Scout, and Keyword Sh!tter let you research what topics your leads want to learn about.

Here is an example using Keyword Sh!tter. This tool allows anyone to enter a keyword or phrase and the website will suggest or “shit out” the top related keywords. 

Example:

Using a very simple keyword “home loan” I can easily get a ton of infographic high ranking suggestions using Keyword Sh!tter. Some ideas that pop out immediately include how to improve credit scores, how to get pre-approved for a mortgage, and a break down of the different types of home loans available. 

Look at Other Mortgage Infographics for Inspiration

Or, if you are pressed for time, another great option is to look at mortgage infographics other loan officers and lenders have created. Choosing a similar topic like one of the examples below is a great way to get started. Here are 15 loan officer infographic examples:

How to Save Big on Your Mortgage

Breaking Down Your Credit Score

Steps to Obtaining a Mortgage

Mortgage Checklist

13 Things You Should Know About First-time Homebuyers

10 Steps to Buying a Home

Mortgage Walkthrough Process

How to Get Your Credit Mortgage Ready

Pre-Qualified Vs Pre-Approved

The Perfect Mortgage Borrower

What to Know When Applying for A Home Loan

Guide to Buying A Home

How to Improve Your Credit Score Fast

8 Things Not to Do in Your Quest to Buy a House

Mortgage Land

10 Simple Steps to Buying a Home

2. Gather Stats and Info

After you choose your topic it’s time to gather stats and info, online. A simple Google search is usually all that it takes. 

3. Pick a Free Tool to Create Infographics

Choose a great, free tool to create real estate infographics in minutes. Some choices include:

• Canva.com
• Spark.Adobe.com
• Pictochart.com
• Visme.com 

4. Add Your Brand & CTA

Make sure to upload your logo/branding to the infographic maker and brand every infographic you make. Including a call-to-action for leads to visit your website or email you is equally important. 

5. Share and Boost

Share over social media and on your website. Boost visibility using social media marketing if desired. 

It really is free and simple. Infographics are great for real estate agents because of their viral sharing capabilities, their ability to get leads’ attention, their SEO boosting capabilities, and their free and fast creation time. 

More Ways to Attract Buyer Leads Online

Unleashing the power of infographics is free and easy. Mortgage infographics are great for boosting SEO and attracting leads to your website, too. 

Another great way to attract buyer leads online is by co-marketing with Single Property Sites. Single Property Sites are all-in-one listing websites that exclusively feature a loan officer’s branding and information. Buyer leads see the loan officer’s marketing when visiting a property website that features high-res photos, videos, virtual tours, floorplans, and more of properties they are interested in. 

Buyers love them, real estate agents love them, and best of all, they are absolutely free to set up. Try a free account, today.