A mortgage blog is a great way to drive up SEO, position a loan officer as a local mortgage expert, and to make connections with leads. But one of the biggest challenges faced by loan officers is figuring out what to write about. Kick writer’s block to the curb with these 50 easy mortgage blog ideas specifically for loan officers:
Write an article about how to improve your credit score when applying for a home loan
Create an article about what NOT to do when shopping for a home/applying for a loan
Write about the different types of home loans
Share an article about how to select the best home loan for your specific needs
Write an article about how to tell if you are/are not ready to buy
Share about how you became a loan officer
Write an article detailing what exactly a loan officer does on behalf of clients
Compile a list of red flags when looking at homes
Compile a list of recommended Realtors in your market
Create a list of all the things buyers will need when applying for a home loan
Write an advice troubleshooting article for people with bad credit, multiple job changes, etc.
Write an article that helps buyers start calculating how large of a home loan they can qualify for with a call-to-action to contact you for next steps
Create an article explaining what a home equity loan is
Write an article with the steps of getting pre-approved for a home loan
Share your opinion of the future of the home buying/financing process
Write an article about the importance of choosing the best loan for your mortgage, not necessarily the fastest available
Explain what a loan officer does day-to-day
Write about how to get rid of bad credit
Compose an article about loan options for foreclosures
Write an article explaining what a buyer needs to qualify for a home loan
Do an updating vlog following one of your clients from the application process to the closing table. Share on social media, too.
Write about what to look for in a home that will have a good ROI.
Write about mortgage tips to get buyers ahead on their payments
Create an article about calculating the mortgage on a home and include a mortgage calculator
Interview one of your clients about the home buying process and what they wish they had known beforehand.
Do an update of all of your clients from the past year with pictures of them in front of their new homes.
Write an article about the current interest rates of home loans
Blog about how to select a good real estate agent
Write a list of pros and cons associated with each of the types of home loans
Create an article about what you wish clients knew before they applied for a loan
Write an article explaining what happens when a buyer defaults on a loan and how to avoid the same fate.
Blog about the steps of buying a second home
Write an article about the home buying process from start to finish
Compose an article specifically about the closing process including a step-by-step guide
Create an article about the best times of year to buy a home
Write an article about how to purchase a vacation home
Write about the benefits of buying versus renting
Create a list of recommended home inspectors in your market
Curate a list of recommended renovation contractors in your market
Compose a mortgage checklist of needed documentation for the application process
Write about the benefits of taking out a mortgage on a vacation rental property
Write an article about your youngest first-time buyer client and oldest first-time buyer client
Explain the benefits of tax deductions when purchasing a home
Write an update of current market conditions
Share the requirements of buying a home in your state/market
Write an article about the mortgage co-signing process
Create a buyers checklist for your market
Write a list of 25 quick tips for first time home buyers
Create a VLOG about showing off the differences between shopping online for a home and how it stacks up to shopping in person. Select a listing that may be deceptive online and compare it to a real walkthrough.
Mortgage Blog Ideas for Loan Officers
The mortgage blog ideas are easy to write, helpful to leads, and drive up SEO. These articles are often compiled in list format, are how-to guides, or feature reviews. Drawing on the blog ideas listed above, loan officers can attract leads and kick writer’s block to the curb.
Other Ways To Attract Leads
In addition to great SEO positioning, loan officer’s can attract and convert leads using More Loans 4 U. More Loans 4 U allows loan officers to partner with real estate agents and FSBOs in their marketing efforts. ML4U works on two fronts to generate leads for loan officers:
Through generating referrals from real estate agents
irect marketing online to buyers on listing websites