Mortgage Marketing Ideas: Using Advertising Banners in 2018

Editor’s Note- This article was originally published in June of 2014 and has been updated for our most recent content relevancy and options.

MoreLoans4U gives loan officers and lenders their own marketing banner campaigns for each of their team’s Single Property Sites!  Each Single Property Site is equipped with a banner campaign option that mortgage professionals can utilize to advertise their services to new prospects of each listing’s Single Property Sites on both the conventional site and the mobile version.

Lenders and loan officers can upload their own customized banner ad, or they can use MoreLoans4U’s pre-made banner ads.

Creating a banner ad campaign is simple:  Loan Officers and lenders will create a new Marketing Banner Campaign; enter the duration of the campaign; add the graphics, landing pages for each banner pieces; then connect the Marketing Banner Campaign to a Single Property Website.  

MOST IMPORTANTLY: Mortgage marketing banners can also be added to the mobile version of the Single Property Website. This is an essential modern twist to advertising. If your site is not compatible to mobile devices, update as soon as possible. The modern consumer will usually patronize sites that they can reference on their smartphone or tablet.  “Slow loading websites cost the U.S. e-commerce market more than $500 billion annually.” -Hostingfacts.com

There are nine AD banner spaces that you can use for each listing’s property site.  And the option for measuring each campaign’s performance is available via Google Analytics. If you have not used  Google Analytics, you should learn to very soon. It is not difficult and you can use your time and resources more wisely by utilizing this tool. Some best practices can be gleaned by looking at what is getting the most traffic hits. Then apply what you learn to your other sites.