6 Ways to Use Google+ in Your Mortgage Marketing

Google+ has become a serious contender over the past months in the ring of online social media and Mortgage Marketing platforms.

Given the recent addition of Google’s “search plus your world“, which puts more weight on Google+ content in search results, it is even more important than ever to adopt a Google+ presence in your mortgage marketing strategy.

The following are 6 great ways you can use Google+ in your mortgage marketing strategy:

1) Remember the fundamentals of Search Engine Optimization (SEO).
If there is one single thing you keep in mind about SEO, it is to always incorporate your target mortgage or real estate keyword in any online content you produce. Your Google+ profile is no different. Remember to incorporate your keywords in any content you publish on Google+, including your mortgage company’s biography.

2) Make your profile POP!
Even though Google+ is currently being underutilized by Mortgage Marketing professionals, the day will come when finding your business profile will be like finding a needle in a haystack. That’s why it is essential that you set your mortgage business apart from the masses. Upload an attractive looking profile. Utilize the feature photo section (the 5 photos you can set up to display under your profile headline). Check out how Denver’s Two Top Marketing made their photo strip unique.

3) Utilize The Circles feature
One of the big complaints Loan Officers have about Facebook is the lack of an ability to segment followers and make sure they target potential buyers. Google recognized this and developed its Circles feature. This allows you to sort your connections into different groups. Then when you post certain updates you can choose which of your circles see the information. This is a great way to separate your leads, or segment potential buyers by location. Feel free to put a single contact into as many circles as you see fit.

4) Make sure people know about your Google+ page elsewhere on the Internet.
Google+ offers different widgets and buttons that you can easily put onto your website, email signature, or anywhere else you can think of in order to let people know that your mortgage business is on Google+.  A simple “Follow us on G+” button will direct them to your profile, or you can add a +1 button (similar to a Facebook “like” button) to your mortgage website, blog posts, financing options, etc. Make sure you use them!

5) Share relevant and interesting content to engage your audience.
For many Loan Officers and Mortgage Marketing professionals, writing does not come naturally. The good news is you don’t have to be a great writer to engage your audience. If you don’t feel comfortable creating blog content on your own, you can easily write a summary of a blog article you think would interest your target market, and post it to your own blog. Simply give credit to the original author by linking back to their article, or mentioning them in your post. Share your article link on your Google+ profile to drive traffic back to your own site.

6) “Hanging Out” on Google+
A cool little feature that is consistently under-utilized by a majority of all businesses on Google+. It’s a great way to hold live classes, webinars, take live Q&A sessions, discuss financing options with a potential buyer, etc. Get really creative and stand out from the rest of your competing Loan Officers.

As with any new marketing medium, Google+ will release constant new features and updates in the coming months. Getting your mortgage business on board Google+ right now will give you a jump on your competition. Who know, you might even have a little fun!

Do you use Google+ in your mortgage marketing strategy? Post a link to your profile below for FREE advice on how you can enhance it even further.