Times are shifting. Parents, grandparents, and great-grandparents are largely done moving into new properties. Millennials are beginning their home buying journey.

Millennials have graduated and been mainstreamed into the workforce.

Millennials are also prime realtors now.

As we move into the next 10 years, mortgage marketing to the current average aged realtor, owner and buyer will no longer be as relevant.

New customers made now, as millennials enter the real estate market as realtors, buyers, and owners, may be customers you can count on for repeat business in 2028. 42% of all house purchases are done by millennials. That number will inevitably climb.

Why?

These young adults will not even SEE your business if it doesn’t make a big footprint in the digital world that they live in. Odd fact- did you know that many millennials have actually left Facebook as an outlet for older humans? It is no longer the hot social network for 17-29 year olds. They are now on a variety of other network and insta-apps. Moreloans4u has a bead on this digital market so that you don’t have to be the expert right away.

Tips to Focus On

1. Build a YouTube channel that has a large following. Invest in talent who can make this happen by linking yourself to current talent that is making big waves. Use uplifting character clips with millennials in your marketplace…
2. Use your budget on advertising via apps and social media fads that you have never even heard of. It doesn’t matter if you don’t use the networking app, site or channel. Spend money to target the demographic that does.
3. Invest your careful dollars where data shows that young adults are visiting.  You are probably familiar with CandyCrush ads. But how about anime’ outlets? Are you doing something creative during online gaming meetups? Have you broken into SnapChat, GroupMe, Kik, WhatsApp, Tumblr… young adult realtors are into these types of entertainment outlets in their free time.
4. Build a “like” and “comment” and “reviews” community that is extensive. This is the “concrete” information that millennials often refer to before spending their money and time. Get your employees, friends and family to help out.
5. Respond immediately to any digital queries and comments. Younger adults will move on in a hot click to another business if you don’t respond. Patience and time are short.
6. Mobile first! Any site must be fully accessible on a mobile device. Otherwise, they will move on. Clients will often not spend time, turning on a desktop device, just to see your page. It needs to be accessible conclusively.

YUCK!

Although many of these tips may seem like pandering to a spoiled or impatient audience of sellers and buyers, these tips are actually changing to respond to the new culture that is rising. It does no good to view it negatively. Moreloans4u has the resources you need, to move strongly into the millennial market without spinning your wheels or wasting dollars. Don’t stress. Embrace resources that can keep your company moving into the next century with success.