Six Tips for Great Content Marketing

Editor’s Note- This article was originally published in September 24 of 2013 with 4 tips and has been updated for content relevancy to 6 tips.

As a business owner you are always looking for great content to show off your products and services. After awhile you run out of ideas for new content and find yourself scouring the internet looking for more content that you can turn into your own. To help you get more ideas, here are four tips for great content marketing.

1. Remember who your audience is. Are you marketing toward millennials? Are you focusing on the 30 to 50 year old crowd? This is highly important because if you lose track of who you are writing content for, you are going to get lost. Gain control of your direction by knowing what your audience wants and what they expect from you.
2. What are your customers frequently asking you about? Poll your employees. If there is something that is constantly coming up when talking to your customers, creating great content around that topic can help clear up those questions and give your customers easy answers.Try going to libraries and other public computer venues and check out the search history of its patrons. Sometimes themes can be identified that you can later blog about or address on your website. Scroll through social media posts to see what people are focusing on. Or, use Google analytics (Or hire someone who can…) to get some ideas.
3. Stay up to date on your technology and tools. You do not want to fall behind your competitors so it is important to know what new and innovative tools are affecting your business. Do you have a well-followed YouTube channel? Are you marketing on a variety of apps and sites? Some of Google’s requirements for your website are changing in 2018. If you don’t want your readers to get a notice that your site is unsecured, you need to update to their requirements.
4. Get your prospects to engage. Allow readers to submit or compete. When readers use an emoji on your page, you gain mental connect. Give several options around your page to “like” or “comment”. This is an integral part to your readers feeling engaged with your content.
5. You want all of your content to have a call to action, whether it is to share on social media, click for a chat, check out your website, sign up for your newsletter, or any other type of call to action. Getting your prospects to engage with you will help get you leads. “Personalised recommendations can increase conversion rates by up to 5.5 times.” -Hostingfacts.com
6. Hire great resources to fill in modern gaps that are foreign to you. Rather than bowing out of the modern market, network to new service providers. They can do the tricky changes for you.

These six tips for great content marketing is going to help you engage your customers and write about topics that are going to help build your reputation. Dominate your lending market by having great content.