This post has been update, please click here to see it: https://www.moreloans4u.com/blog/real-estate-marketing-technology-2/
A recent blog post about using technology in Real Estate Marketing got us thinking- why don’t more lenders use technology to grow their business? After considering it a while, the conclusion was possibly they don’t understand the value or they don’t quite know where to start. However, what you need to know as a “21st century” Loan Officer is, when evaluated thoroughly and employed properly, technology can take your business to the next level.
Technology based marketing tools that are specifically designed with lenders in mind, like More Loans4U®, make it easy to build relationships and work directly with Agents and FSBOs to co-market listings. Co-marketing properties gives you a unique value proposition and a new way to collaborate with and win more Agents. Using marketing technology is a simple way to help Agents never lose a listing at the same time it helps you get directly in front of Buyers. This will directly affect your ability to connect with buyers and grow your business.
According to the same blog post, “The information you gather to support your customer service efforts is directly pulled from your marketing intelligence, and the way you manage your sales and marketing machine says everything about the way you do business.” That means the tools you use can have a direct impact on who wants to work with you and co-brand with you. Marketing solutions like MoreLoans4U offer a better way to differentiate yourself that goes far above competitive rates and doughnuts.
If you don’t understand the value in using Real Estate marketing technology to market/co-market or you see the value but don’t know where to start, contact us. We can point you in the right direction. Also, whether you use them or not, let us know in the comments section what you think about technology-based tools in the mortgage loans industry.