Is Email Still a Viable Mortgage Marketing Technique?

As many of you know, mortgage marketing professionals have relied heavily upon email in the past as a means to get their message out to potential Realtors. As you also know, the phrase “social media marketing” is a very common term these days. Social media sites like Facebook, Twitter, and LinkedIn are a great way to connect with people in a real-time environment.

Although social media marketing has eliminated many barriers when it comes to connecting with potential clients, a marketing company has recently released an infographic (click here to view)

Property of visiblegains is email dead.

that illustrates how relevant email campaigns remain in today’s mortgage marketing world.

The following are some of the main points the infographic conveys:

1) The amount of active email accounts outnumbers the amount of Facebook and Twitter accounts combined, by almost 2 billion.

2) The average number of daily updates from each type of account are as follows:

– Email: 64.8
– Facebook: 0.08
– Twitter: 0.47

3) The amount of active email accounts will increase nearly 50% by 2014 – to 3.8 billion.

4) Email is still by far the most popular means of electronic professional communication, with nearly 3.4 million emails being sent worldwide every second during last year.

While these numbers are overwhelming to say the least, they go to show that email is NOT dead, and will continue to grow in the future.

Therefore, you should not overlook good old emails as a way to reach out to potential clients and customers. But be sure you are doing it effectively (stay tuned for upcoming post on effective email marketing for mortgage marketing professionals).

Please share: Do you still value as an effective tool in your mortgage marketing strategy, or have you moved on to a more social approach?

Thank you in advance for your participation!