5 Housing Market Predictions for Mortgage Marketing in 2012

As the year comes to a close, Real Estate and Mortgage Marketing professionals are likely still trying to settle their stomachs after the up-and-down roller coaster ride that was the 2011 housing market. Many are left wondering what 2012 will bring, and how to best prepare for it.

According to a recent article on worldpropertychannel.com, Freddie Mac Chief Economist predicts that both the U.S. economy and housing market will gain some ground.

“While the headwinds remain strong going into 2012, there are indications the economy and the housing market are gaining ground, albeit slowly,” says Nothaft.

He has even gone a step further and has provided five housing market predictions for 2012, which we have summarized for you below.

• Economic growth will rise to around 2.5 percent in 2012.
• The U.S. unemployment rate will remain above 8 percent (a small decline).
• Mortgage rates will stay low through mid-2012.
• Housing activity will improve, but not explode.
• There will be less single-family originations and more multifamily lending.

The full article expands on each prediction and includes some great insights.

While this improvement is great news, Nothaft includes the following caveat: “All told, next year will be another bumpy ride.”

Click here to read the article in it’s entirety.