4 Ways to Utilize Google Plus

Google Plus is the second largest social network with 45 to 54 year olds using it the most and over 359 million people active with the tool every month. Mortgage marketing for loan officers is beneficial in reaching out to your target audience and Google Plus is an easy way to get your audience’s attention.mHere are four ways to utilize Google Plus. 

1. Google is the largest search engine and it takes into account how active you are on Google Plus to rank your business. By having a large amount of followers and +1’s, you are going to help rank your business for its target keywords easier.
2. Link your profile with your website. This is going to add your Google Plus picture to the search results in Google, giving you a 30% boost of click through rates if you have a good photo. Also be sure to link your account with any other social media networks you use, such as Facebook, Twitter, YouTube, etc. This shows Google that you are active on multiple platforms.
3. Ensure you have a complete profile. Verify your business with Google. By having all of the information necessary you are giving Google a thorough description of your business, helping to relate any searches and to rank your website higher.
4. Know when to share with your followers. The best sharing times tend to be between 11-2pm local time and 7-10pm. The end of the week is also going to grab more of your follower’s attention.

These four ways to utilize Google Plus are going to help you create a business page that is successful in gaining your target audience’s attention and in helping Google to rank your business.