Many of us in the industry have used Craigslist for mortgage marketing at some point or another in order to generate more leads or website traffic. The question is, are you using Craigslist in a way that is driving traffic or deterring it?
Below is a checklist of some things to consider when making your next Craigslist posting:
1) Do the headlines of your posts attract people’s attention and make them want to click?
As you know, Craigslist is not a flashy looking website. It is very basic, and even boring. When potential clients browse the site, they are faced with long pages filled with links to different ads. It’s very easy for yours to get lost in the mix. The most important thing in effectively using Craigslist for mortgage marketing is to get people to click on your ad.
2) Is the content of your ad eye-catching?
Once you do get people to click on your ad after posting a great headline, it’s time to keep their interest and drive your point home.
3) Other best practices for generating mortgage leads on Craigslist:
In addition to creating catchy headlines and engaging content, there are a few other very important things to remember.
While these are just a few examples, they will go a long way in helping you to perfect your Craigslist ads. Incorporate Craigslist into your overall mortgage marketing strategy and start generating more leads!