{"id":53,"date":"2011-12-15T01:26:30","date_gmt":"2011-12-15T01:26:30","guid":{"rendered":"http:\/\/blog.moreloans4u.com\/?p=53"},"modified":"2017-10-23T16:45:54","modified_gmt":"2017-10-23T22:45:54","slug":"is-email-still-a-viable-mortgge-marketing-technique","status":"publish","type":"post","link":"https:\/\/www.moreloans4u.com\/blog\/is-email-still-a-viable-mortgge-marketing-technique\/","title":{"rendered":"Is Email Still a Viable Mortgage Marketing Technique?"},"content":{"rendered":"

\"Mortgage<\/a>As many of you know, mortgage marketing<\/strong><\/a> professionals have relied heavily upon email in the past as a means to get their message out to potential Realtors. As you also know, the phrase “social media marketing” is a very common term these days. Social media sites like Facebook, Twitter, and LinkedIn <\/a>are a great way to connect with people in a real-time environment.<\/p>\n

Although social media marketing has eliminated many barriers when it comes to connecting with potential clients, a marketing company has recently released an infographic (click here to view<\/a>)<\/p>\n

\"Property<\/a>

Property of visiblegains is email dead.<\/p><\/div>\n

that illustrates how relevant email campaigns remain in today’s mortgage marketing world.<\/p>\n

The following are some of the main points the infographic conveys:<\/strong><\/p>\n

1) The amount of active email accounts outnumbers the amount of Facebook and Twitter accounts combined, by almost 2 billion.<\/p>\n

2) The average number of daily updates from each type of account are as follows:<\/p>\n

– Email: 64.8
\n– Facebook: 0.08
\n– Twitter: 0.47<\/p>\n

3) The amount of active email accounts will increase nearly 50% by 2014 – to 3.8 billion.<\/p>\n

4) Email is still by far the most popular means of electronic professional communication, with nearly 3.4 million emails being sent worldwide every second during last year.<\/p>\n

While these numbers are overwhelming to say the least, they go to show that email is NOT dead, and will continue to grow in the future.<\/p>\n

Therefore, you should not overlook good old emails as a way to reach out to potential clients and customers. But be sure you are doing it effectively (stay tuned for upcoming post on effective email marketing for mortgage marketing professionals).<\/p>\n

Please share:<\/strong> Do you still value as an effective tool in your mortgage marketing strategy, or have you moved on to a more social approach?<\/strong><\/p>\n

Thank you in advance for your participation!<\/p>\n","protected":false},"excerpt":{"rendered":"

As many of you know, mortgage marketing professionals have relied heavily upon email in the past as a means to get their message out to potential [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":86,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[54,163,173,183,207,211,225,287],"class_list":["post-53","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-marketing-tips","tag-email-marketing","tag-loan-officer-marketing","tag-loans","tag-marketing-for-brokers","tag-moreloans4u","tag-mortgage","tag-mortgage-marketing","tag-real-estate-marketing"],"yoast_head":"\nIs Email Still a Viable Mortgage Marketing Technique? | MoreLoans4U<\/title>\n<meta name=\"description\" content=\"As many of you know, mortgage marketing professionals have relied heavily upon email in the past as a means to get their message out to potential\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moreloans4u.com\/blog\/is-email-still-a-viable-mortgge-marketing-technique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Email Still a Viable Mortgage Marketing Technique? 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