{"id":491,"date":"2012-06-13T19:07:13","date_gmt":"2012-06-13T19:07:13","guid":{"rendered":"http:\/\/blog.moreloans4u.com\/?p=491"},"modified":"2018-05-24T00:31:50","modified_gmt":"2018-05-24T06:31:50","slug":"mortgage-marketing-in-2012-how-to-maximize-your-spending","status":"publish","type":"post","link":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/","title":{"rendered":"Mortgage Marketing in 2012 – How to Maximize Your Spending"},"content":{"rendered":"
\"National<\/a>

National Mortgage Professional Magazine<\/p><\/div>\n

A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing<\/a> <\/strong>strategy that works for you AND your budget.<\/p>\n

In order to get the most bang from your mortgage marketing buck, there are a few simple things to remember:<\/strong><\/p>\n

    \n
  1. Don’t try and reinvent the wheel<\/li>\n
  2. Test, measure, test again<\/li>\n
  3. Talk to others who have been successful<\/li>\n
  4. Tailor your sales approach to fit YOU<\/li>\n<\/ol>\n

    Along with keeping those important things in mind, the article also gives a few great tips for mortgage marketing<\/a> in 2012:<\/strong><\/p>\n

      \n
    1. Direct mail responses have increased<\/li>\n
    2. Live transfers are a thing of the past<\/li>\n
    3. Internet leads work, if you work them<\/li>\n
    4. New data files are available specifically for the mortgage industry<\/li>\n
    5. Trigger leads are still being sold by credit bureaus<\/li>\n
    6. FHA will be big<\/li>\n
    7. ride the Harp 2.0 wave<\/li>\n<\/ol>\n

      Click here to read the full article on the National Mortgage Professional Magazine website.<\/a><\/p>\n

      Do YOU have any mortgage marketing tips to add?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing strategy that [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[11,163,184,185,196,207,225,231],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-marketing-tips","tag-2012-marketing","tag-loan-officer-marketing","tag-marketing-for-loan-officers","tag-marketing-for-mortgage","tag-marketing-trends","tag-moreloans4u","tag-mortgage-marketing","tag-mortgage-marketing-professional-magazine"],"yoast_head":"\nMortgage Marketing in 2012 - How to Maximize Your Spending | MoreLoans4U<\/title>\n<meta name=\"description\" content=\"A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mortgage Marketing in 2012 - How to Maximize Your Spending | MoreLoans4U\" \/>\n<meta property=\"og:description\" content=\"A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/\" \/>\n<meta property=\"og:site_name\" content=\"MoreLoans4U\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-13T19:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-24T06:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moreloans4u.com\/blog\/wp-content\/uploads\/2014\/01\/better-way-mortgage-marketing-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"328\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Marketing Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/\"},\"author\":{\"name\":\"Marketing Team\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/#\\\/schema\\\/person\\\/8c368e96c108dba9f8c6b23073e7aa37\"},\"headline\":\"Mortgage Marketing in 2012 – How to Maximize Your Spending\",\"datePublished\":\"2012-06-13T19:07:13+00:00\",\"dateModified\":\"2018-05-24T06:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/\"},\"wordCount\":187,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/better-way-mortgage-marketing-1.gif\",\"keywords\":[\"2012 marketing\",\"loan officer marketing\",\"marketing for loan officers\",\"marketing for mortgage\",\"marketing trends\",\"moreloans4u\",\"mortgage marketing\",\"mortgage marketing professional magazine\"],\"articleSection\":[\"Marketing Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/\",\"url\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/\",\"name\":\"Mortgage Marketing in 2012 - How to Maximize Your Spending | MoreLoans4U\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/better-way-mortgage-marketing-1.gif\",\"datePublished\":\"2012-06-13T19:07:13+00:00\",\"dateModified\":\"2018-05-24T06:31:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/#\\\/schema\\\/person\\\/8c368e96c108dba9f8c6b23073e7aa37\"},\"description\":\"A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/better-way-mortgage-marketing-1.gif\",\"contentUrl\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/better-way-mortgage-marketing-1.gif\",\"width\":328,\"height\":434,\"caption\":\"Man holding a Doughnut in suit. Says a better way of mortgage marketing stop doing this.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/mortgage-marketing-in-2012-how-to-maximize-your-spending\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mortgage Marketing in 2012 – How to Maximize Your Spending\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/\",\"name\":\"MoreLoans4U\",\"description\":\"Mortgage Marketing ideas and tools for Loan Officers and Mortgage Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/#\\\/schema\\\/person\\\/8c368e96c108dba9f8c6b23073e7aa37\",\"name\":\"Marketing Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc5074ce7d8725a3de33f9f35e7b136b23a81daf28ec8be17b239bc992615453?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc5074ce7d8725a3de33f9f35e7b136b23a81daf28ec8be17b239bc992615453?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc5074ce7d8725a3de33f9f35e7b136b23a81daf28ec8be17b239bc992615453?s=96&d=mm&r=g\",\"caption\":\"Marketing Team\"},\"url\":\"https:\\\/\\\/www.moreloans4u.com\\\/blog\\\/author\\\/team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mortgage Marketing in 2012 - How to Maximize Your Spending | MoreLoans4U","description":"A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/","og_locale":"en_US","og_type":"article","og_title":"Mortgage Marketing in 2012 - How to Maximize Your Spending | MoreLoans4U","og_description":"A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing","og_url":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/","og_site_name":"MoreLoans4U","article_published_time":"2012-06-13T19:07:13+00:00","article_modified_time":"2018-05-24T06:31:50+00:00","og_image":[{"width":328,"height":434,"url":"https:\/\/www.moreloans4u.com\/blog\/wp-content\/uploads\/2014\/01\/better-way-mortgage-marketing-1.gif","type":"image\/gif"}],"author":"Marketing Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#article","isPartOf":{"@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/"},"author":{"name":"Marketing Team","@id":"https:\/\/www.moreloans4u.com\/blog\/#\/schema\/person\/8c368e96c108dba9f8c6b23073e7aa37"},"headline":"Mortgage Marketing in 2012 – How to Maximize Your Spending","datePublished":"2012-06-13T19:07:13+00:00","dateModified":"2018-05-24T06:31:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/"},"wordCount":187,"commentCount":0,"image":{"@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moreloans4u.com\/blog\/wp-content\/uploads\/2014\/01\/better-way-mortgage-marketing-1.gif","keywords":["2012 marketing","loan officer marketing","marketing for loan officers","marketing for mortgage","marketing trends","moreloans4u","mortgage marketing","mortgage marketing professional magazine"],"articleSection":["Marketing Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/","url":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/","name":"Mortgage Marketing in 2012 - How to Maximize Your Spending | MoreLoans4U","isPartOf":{"@id":"https:\/\/www.moreloans4u.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#primaryimage"},"image":{"@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moreloans4u.com\/blog\/wp-content\/uploads\/2014\/01\/better-way-mortgage-marketing-1.gif","datePublished":"2012-06-13T19:07:13+00:00","dateModified":"2018-05-24T06:31:50+00:00","author":{"@id":"https:\/\/www.moreloans4u.com\/blog\/#\/schema\/person\/8c368e96c108dba9f8c6b23073e7aa37"},"description":"A recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing","breadcrumb":{"@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#primaryimage","url":"https:\/\/www.moreloans4u.com\/blog\/wp-content\/uploads\/2014\/01\/better-way-mortgage-marketing-1.gif","contentUrl":"https:\/\/www.moreloans4u.com\/blog\/wp-content\/uploads\/2014\/01\/better-way-mortgage-marketing-1.gif","width":328,"height":434,"caption":"Man holding a Doughnut in suit. Says a better way of mortgage marketing stop doing this."},{"@type":"BreadcrumbList","@id":"https:\/\/www.moreloans4u.com\/blog\/mortgage-marketing-in-2012-how-to-maximize-your-spending\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.moreloans4u.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mortgage Marketing in 2012 – How to Maximize Your Spending"}]},{"@type":"WebSite","@id":"https:\/\/www.moreloans4u.com\/blog\/#website","url":"https:\/\/www.moreloans4u.com\/blog\/","name":"MoreLoans4U","description":"Mortgage Marketing ideas and tools for Loan Officers and Mortgage Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.moreloans4u.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.moreloans4u.com\/blog\/#\/schema\/person\/8c368e96c108dba9f8c6b23073e7aa37","name":"Marketing Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cc5074ce7d8725a3de33f9f35e7b136b23a81daf28ec8be17b239bc992615453?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc5074ce7d8725a3de33f9f35e7b136b23a81daf28ec8be17b239bc992615453?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc5074ce7d8725a3de33f9f35e7b136b23a81daf28ec8be17b239bc992615453?s=96&d=mm&r=g","caption":"Marketing Team"},"url":"https:\/\/www.moreloans4u.com\/blog\/author\/team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":2,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":1860,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions\/1860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moreloans4u.com\/blog\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}