{"id":1748,"date":"2018-01-05T03:44:25","date_gmt":"2018-01-05T10:44:25","guid":{"rendered":"https:\/\/www.moreloans4u.com\/blog\/?p=1748"},"modified":"2018-03-29T23:40:29","modified_gmt":"2018-03-30T05:40:29","slug":"clever-mortgage-marketing-tips-to-boost-business-2","status":"publish","type":"post","link":"https:\/\/www.moreloans4u.com\/blog\/clever-mortgage-marketing-tips-to-boost-business-2\/","title":{"rendered":"4 Clever Mortgage Marketing Tips to Boost Business"},"content":{"rendered":"

\"Mortgage<\/a><\/p>\n

Editor\u2019s Note- This article was originally posted on March 27, 2013 and has been updated to reflect a 4th tip relevant to the changing times.<\/span><\/p>\n

In today\u2019s digital world of <\/span>mortgage marketing<\/span><\/a>, Loan Officers are constantly bombarded with terms like social media, SEO, email campaigns, PPC, etc\u2026 These are all important parts of an excellent mortgage marketing strategy, but many Loan Officers don\u2019t have the time or the technical know-how in order to effectively incorporate them.<\/span><\/p>\n

Oftentimes, Loan Officers may overlook a few simple (yet clever!) things they can add to their marketing arsenal that don\u2019t require additional technical know-how.<\/span><\/p>\n

1) Brag about your success TO your clients!<\/span><\/p>\n

No, we aren\u2019t advocating arrogance. Instead we mean that if you worked hard to accomplish something, tell your client about it. Take the following 2 phone calls into consideration:<\/span><\/p>\n

Loan Officer #1: \u201c<\/span>Hi Mr. Jones, congratulations your loan was approved today!<\/span><\/i>\u201c<\/span><\/p>\n

Loan Officer #2: \u201cHi <\/span>Mr. Jones, I was crossing my fingers, and that collection on your credit report made it real close, but I fought hard for you and got the lender to approve your loan!<\/span><\/i>\u201c<\/span><\/p>\n

Now as a client, you\u2019d likely simply be happy to hear that your loan was approved, but which of the above Loan Officers sounds like the more valuable mortgage professional \/ expert? Loan Officer #2 \u201cbragged\u201d about his hard work and showed his client that he would stop at nothing to get the job done.<\/span><\/p>\n

2) Change the way your assistant handles incoming phone calls.<\/span><\/p>\n

If you have an assistant that answers your office phone, have them use a line like, \u201c<\/span>He\/She is working with a client right now, let me check if he\/she can take a call<\/span><\/i>.\u201d<\/span><\/p>\n

If your caller is a current or potential client, this will make you seem like your services are in high demand, thus reinforcing their decision to call on you in the first place.<\/span><\/p>\n

3) Use engaging headlines on all print \/ online advertising<\/span><\/p>\n

Simply put, headlines grab attention. Make your online and offline (print) advertising more effective by having a headline on all of your letters, greeting cards, ads, website pages, blog articles\u2026 everything.<\/span><\/p>\n

Don\u2019t just slap on any old generic headline though. Headlines are what tell the reader what benefits they will get from reading more.<\/span><\/p>\n

Some examples include:<\/span><\/p>\n